So Christen, can you tell us a little more about (c)3 wines - what ignited the spark in you to launch the company?
In 2010, my husband Brady and I spent a few months in Ghana, Africa, finalizing the adoption of our son. During our time there, we were struck by the lack of economic opportunity and poverty. Following that experience, we developed a desire to use business as a means of supporting existing non-profits. Wine was something that we loved, and that naturally fosters a spirit of togetherness. So, it seemed like the perfect fit to bring supporters together with charities and their mission.
Why did you choose to partner with The Adventure Project?
I have followed TAP for years and it’s apparent they’re different from other nonprofits. I love that they are creating jobs and opportunity. I believe that breaking the cycle of poverty begins with education and jobs. TAP’s strategy of finding smart, cost-effective solutions that empower those who are impoverished to become profitable entrepreneurs is something that we are proud to contribute to.
Tell us more about the wine. What makes it so delicious?
Our 2012 Cabernet Sauvignon sources grapes from two of Napa Valley’s premier AVAs: Oakville and Atlas Peak. The Oakville vineyard is a small six-acre plot on the valley floor, while the Atlas Peak region provides grapes from some of Napa's highest elevations. Blending grapes from these two regions creates a unique and complex wine.
How do you hope to make an impact?
(c)3 was built as a cause-focused wine business. One hundred percent of the profits from our wine sales will go directly to our charity partner. Our current focus is supporting TAP’s mission to empower men and women in Western Uganda to become well mechanics, who will provide life sustaining water to their communities through well restoration. For the months of June and July, we will be turning “wine into water”.
For every bottle sold, $25 will be donated to The Adventure Project. For every 160 bottles sold, one community in need will have a well rehabilitated.
Where can people buy a bottle?
Currently our wine is only available direct to consumers. To purchase a bottle, visit our website at www.c3wineco.com. Bottles retail for $85.