Who do you tell when your income drastically increases?
If you have been living in extreme poverty - Kickstart has found that you'd probably keep it to yourself.
Nearly half of all people in Kenya live below the poverty line (45.9% live on less than $2 per day.) Shocking, right?
Most farmers who buy an irrigation pump are reluctant to tell neighbors about their income increase (an average of $800) for fear that they will become overwhelmed with requests for help from the community.
It doesn't mean they are greedy - most hire at least one neighbor to help on their farm. But, they are reluctant to scream it from rooftops.
So how do you sell a lifesaving product when your customers don't want to spill their secret?