Primary education is free in Kenya. But it’s not truly free. Uniforms, textbooks and registration fees plague poor families – especially poor farmers. In Sub Saharan Africa, over 80% of the poor work as rural farmers. Spending an extra $30 for each child is extremely difficult if you’re trying to survive on less than $2 per day.  

Joyce's husband, Musili, used to spend most of his day watering his plants with an old bucket. It was backbreaking work and left him with no time to properly cultivate his land.

As his farm floundered, he worked as a day laborer to try and stay afloat. Often, the family would go a few days per month without meals. They could never grow enough, nor afford enough.  

The Adventure Project’s local partner, Kickstart, has spent the last few decades trying to uncover the key to getting irrigation pumps to families like Musili and Joyce’s. Each pump has the potential to increase crop yields by 500% - moving an entire family out of poverty and into the middle class in only one harvest.

Evidence shows pumps are most effective when they are sold to farmers instead of given away. This is because there is an intrinsic motivation to make the most out of your purchase. Farmers who purchase pumps are three times more likely to start small enterprises than if they were given the pump as a handout. Supporters (like us) help to subsidize the cost to keep them affordable.

BUT HOW DO YOU SELL A PUMP TO A FAMILY WHO TRULY CANNOT AFFORD IT? 

Thankfully, last year Kickstart launched a pilot using mobile technology to offer two financing models - a rent-to-own program and a layaway program for farmers. As farmers earn more income by using their irrigation pumps, they make payments on their mobile phones, at their own pace. The Adventure Project has focused our support on helping this pilot. And we’re glad we did. 

Early data has already shown enormous success in reaching the extreme poor. An unexpected benefit is that 66% of the participants are women. Most women living in poverty have a harder time gaining access to capital. Offering the ability to rent-to-own or use layaway removes this barrier. And these farmers are thriving in the process. 

With irrigation, a farmer’s average income increases from ~$212 per year to ~$850 in profits. It is money people are investing in land, animals and, of course, their children.